|
Communication Concepts
|
Communication Concepts
Your communication needs change over time. Brands go through various stages and your communication needs to support every one of them. From funding to traction to growth and even fundamental business change later on. With each stage the main communication focus needs to be adjusted to maximise business success.
With product cycles being sometimes shorter than a year, the technological advantage is quickly gone and your head start could be short lived. How long can your business stay unique? At the same time, editorial content, word of mouth and costumer stories are at the top of most trusted forms of communication. 90 percent of consumers worldwide trust the advice of acquaintances, and with intangible assets reaching a market capitalisation between 40-80% communications has become an indispensable tool to achieving business success, position your brand, engage with customers and build a reputation in the market. Cicero & Friends will work with you to create a customised, budget friendly and resource accommodating Communication Concept that supports your business for the next business stage and product/service cycle. |
"Harry showed drive and creativity to support NEC’s marketing initiatives in Mobile Backhaul with an engaging campaign targeting journalists and analyst community in Europe. He has a thorough understanding of how communications supports the business and uses that knowledge to advance the company's reputation. He quickly grasps new technologies, is very supportive and is pragmatic in his approach." Dejan Bojic, Director of Global Product Strategy at NEC - Mobile Backhaul
|
