Story Campaigns
Communication Concepts
Tone of Voice

Tone of Voice

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Everybody is a communicator. And with written text being used as the main form of how we communicate with each other in a business environment, finding the right tone of voice becomes crucial. Just as images, colours and people’s behaviour, tone of voice has an influence on how your brand is perceived. From your website to customer proposals, blogs, LinkedIn updates and team messages.

Getting it right isn’t difficult, yet most writing within an organisation is pretty dull. Worse still, companies in their official communications very often sound robotic and distant instead of human and close to their customers and partners. And everybody who has the freedom to ignore a dull message, will just do that. Wouldn’t you rather be persuasive, surprising and interesting? There are other good reasons to employ the right tone of voice:
  • It helps you to stand out
  • It makes your customers to like you more
  • It makes it easier to educate the marketplace
  • It helps you to motivate your team
  • A convincing email or proposal might even make or save you money
Through analysing you existing writing (website, collateral, blogs, company messages) as well as workshops with your team(s) Cicero & Friends can help you achieve a better house style that will make you sound friendly, create dialogue and be convincing. Come and talk to us.
“Harry was a great source of common sense about our business, and really understood getting the most value from our investment in PR. We were a small company when we used Harry's services, and he ensured that we gave the impression of being much more substantial, working from very limited budgets. His work grew our business and enabled us to secure international contracts.” Simon Powell, CEO Servocell.