Cicero & Friends

Tone of Voice

Tone of Voice

Everybody is a communicator. And with written text being used as the main form of how we communicate with each other in a business environment, finding the right tone of voice becomes crucial. Just as images, colours and people’s behaviour, tone of voice has an influence on how your brand is perceived. From your website to customer proposals, blogs, LinkedIn updates and team messages.

Getting it right isn’t difficult, yet most writing within an organisation is pretty dull. Worse still, companies in their official communications very often sound robotic and distant instead of human and close to their customers and partners. And everybody who has the freedom to ignore a dull message, will just do that. Wouldn’t you rather be persuasive, surprising and interesting? There are other good reasons to employ the right tone of voice:

It helps you to stand out

It makes your customers to like you more
It makes it easier to educate the marketplace
It helps you to motivate your team
A convincing email or proposal might even make or save you money

Through analysing you existing writing (website, collateral, blogs, company messages) as well as workshops with your team(s) Cicero & Friends can help you achieve a better house style that will make you sound friendly, create dialogue and be convincing. Come and talk to us.

creating dialogue, exchanging ideas, building relationships, show the human/emotional side of your company, educate the marketplace, share knowledge, thought leadership, customer emails, media releases, speeches, product updates, opinion editorials, website information, lead generation, cross/up sales opportunities, customer service, customer support